How to discover your beauty. The minimum number of staff. Secrets of effective staff motivation

12Oct

Ways to register as an entrepreneur and taxation

To open a beauty salon as a business, you should choose a registration system as an entrepreneur. It can be an LLC or an individual entrepreneur. It is better and easier to start with an individual entrepreneurship, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In the salon where cosmetic and medical manipulations are carried out, taxes should be paid according to the simplified taxation system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After the repair of the premises, it is necessary to begin to draw up documents. The main paper is the technical passport of the premises, you can get it at the BTI.

The beauty salon must be registered with such authorities :

Administration of the city or district;
Vodokanal;
Fire Department;
Energy control.

In the future, these services also control the work of the institution.

In addition to the fact that the room for the salon should look modern and presentable inside, and outside there are also requirements from the SES, the fire department.

It would be good for a novice businessman to get acquainted with the full list of requirements from the SES, they are spelled out in San PiN 2.1.2631-10. For example, here are the most important excerpts from this document.

can not be used for salons and hairdressing basements of houses;
you can open such establishments in former residential apartments, but only after transferring them to a non-residential fund;
the size of the room is not less than 14 sq. m for the main hall and 7 sq. m for other rooms;
a prerequisite - the presence of sewerage and water supply;
ventilation systems should not be combined with the ventilation of residential apartments and public premises;
wall decoration indoors should not be done with paper wallpaper;
the illumination of each workplace should be at least 40 lux.
entrance to the salon should be separate;
the room should be divided into zones: reception, hall (male and female), disposal room, warehouse, locker room, shower and toilet.

Equipment requirements are:

mandatory availability of passports, certificates and certificates for all supplied consumables, equipment, tools;
devices must be authorized by the Ministry of Health of Russia, otherwise their use is illegal;
all technical equipment must have warranty service, contracts serve as evidence.

Linen (towels, peignoirs, aprons) should be in three sets. One in the wash, another in work and the third for a shift. It is possible to conclude an agreement with the laundry, but in Lately it becomes convenient to use disposable kits. You can order them from consumable suppliers. They are inexpensive and solve the problem with hygiene.

Experienced directors of hairdressing salons are advised to introduce a special uniform for staff. This will help to maintain a working mood and a corporate image that customers like.

For SES such documents should be prepared:

magazines: sterilization of instruments, general cleaning, work of bactericidal lamps, accounting of disinfectants;
medical books for each master;
export agreement: garbage, hair, medical waste;
if there is no disposable linen, then an agreement with the laundry;
documents for the ventilation system (transfer acceptance certificate and passport);
agreement with medical institution for inspection.

It is necessary to submit papers and documents to the Pozhtekhnadzor for opening a beauty salon:

personnel briefing log;
fire alarm documents;
evacuation plan in case of fire;
an order to appoint an employee responsible for safety in case of fires;
action plan for employees in case of fire at the facility;
document - the conclusion of firefighters.

It is necessary to monitor the constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for the opening of a beauty salon from scratch.

In addition, it is necessary to draw up a visitor's corner, where there should be: a book of complaints, trade rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

How to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the institution. In other words, determine what services will be offered in the salon, their level and class, how many masters will be needed.

Marketing research will help answer these questions - sociological surveys and other statistical indicators that give an idea of the solvency and needs of future customers. A good option research - visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my acquaintances told how competitors often visited them in the salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after the opening of a beauty salon by my friend, the attendance of the neighboring salon fell sharply. As they say, everything is known in comparison!

If you neglect this information, then you can open a budget institution in an area where people are used to services provided at the highest level.

Beauty salons are divided into the following levels:

Economy option- salons that provide inexpensive services for manicure, hairdressing, and some cosmetic procedures. They differ in inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The level of staff qualification is low.
Business Class - These are well-furnished rooms. Services are presented in a wide range, but their prices are higher than in the previous version. The professionals are highly qualified. Cosmetical tools famous brands. Equipment and furniture are in the middle price category.
VIP-class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Cosmetics only elite class. A lot of services, as a rule, at a high price, are performed by masters of the highest qualification.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, the prices in such salons will be higher.VIP– salons, as a rule, of the closed type. They differ in an individual approach to each client.

It is better for a beginner in the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has an eminent master in mind or the brand is already promoted.

Far-sighted, experienced entrepreneurs first open a budget option for a salon in one city. Then, gradually, if things go uphill, several business-class salons are opened in neighboring cities. Masters gain experience and in parallel study constantly at courses. A businessman has money to buy expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

Now it is fashionable to call your beauty salon "beauty studio" or "beauty boutique".

Requirements for the location of the beauty salon

Successful entrepreneurs in the hairdressing and salon business claim that 90% of success depends on the right location. How to open your own beauty salon in a good location?

It is necessary to pay attention to the popularity of this place, that is, its passability.
It is important that there are no other similar salons nearby with the same range of services.
The entrance to the salon should be from the side of the roadway, sidewalk, but not from the yard.
If you rent a room in a business center, then it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and fix it in writing.

The cost of renting in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to consider some points:

The number of people coming to the mall;
The average price of a product in boutiques, and how it compares with the average bill of a future salon; for example, if a hairdressing salon has an economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is inappropriate.
The client flow in the shopping center is not the clients of the salon, so advertising and other tricks will still be needed to attract people.

Beauty salons of an average level are best placed in a residential area of the city. For the center, the opening of an institution with an expanded range of services and a higher average check is suitable.

Beauty salon equipment

The choice of equipment depends entirely on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

chair swivel for the client;
large mirror;
shelves and racks for tools;
water heater;
sink combined with a chair.

If the salon has manicure services, then you should purchase :

comfortable seating for the master and the client;
table;
hand baths;
lamp with UV rays for drying gel polish;
autoclave for sterilizing instruments.

Cosmetology services will require the purchase :

special chair;
mirrors with shelves and lighting;
refrigerator for cosmetics;
tool cabinet;
special couch;
sinks with cold and hot water;
devices for procedures.

To save on the purchase of equipment, it is better to place an order via the Internet.

Consumables for a beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

combs, different in shape and purpose - 4 pcs.;
straight scissors - 3 varieties;
clipper;
hair brushes - 3 pcs.;
thinning scissors - 2 varieties;
dangerous razor - 1 pc.;
brushes for hair coloring;
towels, napkins;
curling irons of different thicknesses;
hair dryer - 2 pcs.

Do not forget about all consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for staff in a beauty salon

There are no special requirements for the education of employees when it comes to non-licensed personal services of the salon - cosmetic and hairdressing (make-up, bikini design without wax, manicure, massage, eyebrow correction, etc.). It's all at the discretion of the owner. Is he interested in the masters having qualifications and diplomas, or is he recruiting staff at his own peril and risk, and then following his work.

As for the cosmetologist, the requirements are very strict. Only a dermatovenereologist with a specialization in Therapeutic Cosmetology can be accepted for the position. It can do:

hardware tattoo;
deep and medium peelings with the use of chemical compounds;
anti-aging procedures with injections.

A beautician can work in a salon with an average medical education majoring in Nursing in Cosmetology. You must have the appropriate certificate in hand. Performs the following procedures:

superficial and chemical peels;
sparing hardware cosmetic procedures;
medical makeup.

All employees of the beauty salon must be provided with medical books. They should be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

There is a clause in the Regulation on Licensing Medical Activities, according to which salons providing medical services must have a head with a higher medical degree. education.

In addition to the masters in the beauty salon, the following employees are needed:

administrator;
accountant;
cleaning woman;
client manager;
storekeeper;
security guard.

If necessary, then the seller, for the sale of hair, skin, and nail care products.

To reduce staff turnover, it is necessary to stipulate all the conditions before hiring and adhere to the following rules:

creating a growth system for young professionals;
constant opportunity for masters to improve their skills;
make sure that new masters have clients;
send experienced employees to master classes.

There should be a cost item for training masters. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to meet all the needs of customers.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total cost of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hairdresser to calculate the approximate costs.

repair- from 150 thousand rubles;
purchase of furniture and equipment: hair dryer, sinks, clippers, armchairs, cabinets, etc. - up to 300 thousand rubles;
cosmetical tools(compositions for curling, styling, dyeing, shampoos) napkins, towels - all with a margin of 2 months - from 150 thousand rubles;
advertising costs: flyers, signs, banners - from 30 thousand rubles;
salary for employees(depending on revenue) - 40-60 thousand rubles;
accountant services, the introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs pay off quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the masters perform - styling, painting, perm. These services are more expensive from 500 rubles. If the institution is popular, then it is visited by 20 customers per day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month - from 120 thousand rubles, subject to 7 days working week. If we take the minimum value, then the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a conventional salon. But the price of the service will be higher by the same amount. Payback periods will be the same, if not faster.

In order not to work at a loss, you must adhere to the following rules:

The net profit of any service should be 30%, no less.
The number of regular customers after six months of operation of the institution should be 60 percent of total number visitors.
If the sale of cosmetics is carried out, then it should bring 20% of the profit.
To calculate the salary for the master, a scheme is used: 10% of sales and 30% of the cost of the service. On the early stages work of the salon, the salary is calculated regardless of the workload of the staff. Otherwise, it will be difficult to keep the masters.
Administrator as a bonus - 1% of the total profit of the salon.
When the production rate of one master falls, you should check if he is working for himself, and if he has a conflict with the administrator.
We must be prepared for the fact that in the first months you will have to work at a loss - expenses will be greater than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them inconspicuously. To prevent such actions, strict adherence to the norms of expenses per client is necessary. It is useful to keep a daily account of consumables.

Is it profitable to open a beauty salon ? Definitely yes, if the businessman has sufficiently studied the marketing plan, knows how to interest the client, and paid sufficient attention to effective advertising. In this case, the flow of customers will provide a good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

Here are 2 articles to help you with this:

How to attract the first customers to the beauty salon

Advertising booklets– should be beautifully and colorfully decorated. It is better to spread them to nearby houses in mailboxes. Clients who live nearby are the most important, because they become permanent.
Signage on the outside of the building should be located so that the name of the salon can be seen from a long distance.
Electronic directory 4 Geo and 2 Gis. You can add your beauty salon to these systems for free, and they will definitely bring new customers.
Advertising on local TV. It is better to advertise some event, for example, a share in the salon or its opening.

To develop a client base in the future, the best advertising for beauty services is word of mouth. Therefore, professionalism and creativity are important. Service should be carried out according to the principle - the client is always right, so that a person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the stage of opening the salon

To comprehend all the intricacies of opening a beauty salon, you need experience, and where to get it if a businessman is a beginner. And during the opening phase, he encounters a number of snags. Next, we will present the most common problems and methods, suggestions for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of devices and other equipment. A businessman will definitely not have problems when checking.

Search for masters in a beauty salon

To begin with, you need two specialists who will be able to carry out the full range of services of the institution. IN special schools you can recruit young masters who are easily trained in a particular style. After the salon gains a client base, and all systems work stably, you can expand the number of seats and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon, you need permission from the Territorial Property Management, SES, fire inspection. How to quickly open your own beauty salon from scratch, if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with state institutions and the collection of documents for them.

A bad idea about how much money it takes to open a beauty salon

Often an entrepreneur does not know what real amount he will need and gets into an unpleasant situation when there is a shortage of funds at certain stages of opening.

To answer the question of how much it costs to open a beauty salon from scratch, you need to draw up a detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon franchise

Opening a franchise salon or franchising in another way is an opportunity to acquire the right to bear the name of a well-known beauty salon.

Pros:

organization of work and a detailed business plan are provided by the parent company;
sometimes advertising costs are also borne by the franchise representative.

Minuses:

strict compliance with the instructions of the main company;
the owner of the salon has virtually no voting rights.

Another thing is when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is sole leader to whom no one has the right to tell how to conduct business. But even here there is a minus in comparison with franchising - a lot of competition due to the lack of brand promotion.

9 typical mistakes newbies make when opening a salon

What does it take to make a beauty salon profitable?

proper marketing;
advertising campaign;
business processes;
professional craftsmen;
high level of customer service.

Often a visitor comes to a large beautiful salon with sophisticated equipment.

But there are no masters, no other clients. What could be the problem?

Mistake 1: No promotion for opening day

The entrepreneur opened a salon and hired craftsmen, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, it is necessary to pay great attention to advertising even at the stage of repairing the premises. Make sure that there are customers by the opening day. How to do it? Mass advertising campaign , What does it take to open a beauty salon?

Firstly, create a website, place on it all the services of the institution, great offers, benefits of treatment, a description of the qualifications of the masters, tell us about the cosmetics you use.
Second, create a big banner at the entrance. It indicates the opening date, promotions, phone number. Flyers are sent out with attractive offers of services for the open day, which are hard to refuse. Already by the opening day, you can get a good customer base.

Mistake 2: Outdated service delivery practices

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Customers are more willing to go to a salon with innovations to get the best modern services.

Mistake 3: Ineffective advertising

Many entrepreneurs do not understand how to properly create an advertisement. For example, the leaflet contains a small discount percentage and many conditions to get it, including registration on the site, filling out a questionnaire, and receiving a coupon. The second case is when the discount percentage is large enough and the promotion period is extended for several months. The client begins to suspect that the salon is not all right - poor equipment, unprofessional craftsmen, and so on. Proper effective advertising is a whole science that needs to be given great attention, it is better to hire professionals in this field.

Mistake 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

courtesy with regular and potential customers;
awareness of all salon services and all the features of their implementation;
well-delivered literate speech.

If there are problems with the arrival of customers to the salon, advertising is established, the masters work professionally, then the administrator’s work should be checked. To do this, just ask your friends to call the salon and listen to how the conversation is being conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All the rules should be written there: how to behave, how to dress, how to talk with customers. It is necessary for the whole team to draw up these rules. For everyone to make suggestions.

Mistake 6: Lack of measurement of salon activity

Key performance indicators are the value of the average check, the number potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary customers. In case of any problems, you can always analyze this information and find the right solution.

Mistake 7: There is no personnel selection system

It is important to write job advertisements correctly. Even if the salon does not have a need for masters, suitable questionnaires must still be postponed. There are times when the master leaves unexpectedly and you need to quickly find a replacement so as not to lose clients.

Mistake 8: Wrong pyramid of values

There are no other opinions - the main masters in the beauty salon. It is they who work and provide money for the entire salon. Second is the clients. Often there are salons where the masters do not have the right to vote, the management team dominates all the staff. It must be remembered that the work of masters is creativity, and it depends on the mood and freedom. It is difficult to create when a person is constantly under pressure. Clients feel this and stop going to this salon.

Mistake 9: Lack of salon position and individual approach to the client

In order to make the client feel most comfortable, client managers are hired. These people not only keep an appointment, but also tell in detail about the services, conduct tours of the salon. Offering drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his job. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start working in other salons, to understand the beauty business thoroughly and find your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

Many girls dream of their own beauty salon, because there are only pluses in this - full access to services, and even a steady income. But is it really so simple and rosy? The owner of a small beauty studio shared her experience with our readers - she told how difficult the path of a woman in business can be, especially when starting from scratch on her own.

Word, as always, to the author

My name is Ekaterina. Now I am 33 years old. Received legal education. She completed an internship at one of the city's leading companies in automated accounting "salary and personnel". At the moment I am studying at the last year in the specialty "Management of the finances of the organization" of the Faculty of Finance and Economics. For about a year I worked in a bank, however, due to the warehouse of my character and unwillingness to obey, I quit.

For most of my working life, I have been development of own business projects in areas such as retail groceries and alcoholic products, freight transportation, the beauty.

The real story of my business - "Beauty Studios"

The idea to engage in the provision of services in the field of beauty arose quite spontaneously, since I did not have any skills and ability to provide these services. I am one of those women who love to visit beauty salons. The cost of services for the procedures is not cheap. And, probably, every woman would like to have her own own salon, which you can visit at any time and get any desired service, for example, manicure, pedicure, hairdo and so on.

I started draw up a business project. To do this, I needed to answer the following questions:

Where will my business be located? In a room with a large area, including several offices, or a small area with a single office (studio)?
How much money do I need to start and how much am I willing to invest?
Where and how to find clients?
Where to look for masters?
How much income do I want and can I get from this business?

Analyzing the profitability of beauty salons owned by my friends, and the profitability of private offices for the provision of one service, I came to the following conclusions. Beauty salons provide for the presence of several rooms and the provision of several services.

Rent for a beauty studio

However, renting 100 square meters in a room equipped as a beauty salon costs 100,000 rubles per month. Payment for utilities is about 10,000 rubles per month.

In addition, the already equipped premises for the placement of the Beauty Salon are not rented out, but are sold as a ready-made business, even if the profit in them is 0, or they work in the red.

The right to lease such premises is sold for quite large sums. The sale price of the right to rent varies in my city from 300,000 to 500,000 rubles, depending on the territorial location. In this case, it requires too much money to start a business. It must be remembered that for several months, and maybe always, the salon will work at 0 or minus. It is not profitable to rent such a room and rent offices. The office is more expensive than 10,000 per month and cannot be rented out.

All the acquaintances who were engaged in this business, renting large areas, failed. Some gave up earlier, some later. Someone managed to work at least at 0. Someone at a minus.

They siphoned money from another business or, using credit funds, paying for the salon rent until they realized that nothing would change further, or until the sources of financing ran out. It is easy to check this information by going to the ad sites. If such a business were profitable, there would not be such a massive offer for sale and rent. And, if you call and ask the question why you are selling, the answers will be from the series, I want to invest in another business, I urgently need money for an operation, etc. You will be assured that the income here will be huge, at the meeting they will even provide a notebook for registering visitors, possibly fictitious. Yes, there are salons that really bring in good profits, mostly those who opened them back in the 90s.

My investments

Naturally, potential customers believe that if the salon has existed for a long time, then everything is in order there, you can not be afraid of disappointment in the service provided. And so, I answered my first question. I do not want to get involved in a dubious adventure, to invest a lot of money in my whim. Since the beauty salon is not the goal of my whole life. I just wanted to, that's all...

I decided that I was ready to invest no more than 20,000 rubles in my new hobby. I would be ready to lose this amount without regret in case of failure in this project.

I decided to rent a room of about 20 square meters with a rent of no more than 10,000 per month. Where this room will be located, and how I will look for clients, I combined into one question. Due to the lack of a client base, it is more expedient to rent a room where there is good traffic of people.

I started looking for ads with offers to rent small spaces. The most chic option was an advertisement for renting an office in an existing hairdressing salon for only 5,000 rubles a month. I knew this barbershop very well, which existed since my childhood, located in a very accessible place. The flow of clients in it was such that 3 masters did not have time to serve clients, creating a queue. In order to get to the hairdresser, it was necessary to pass by my office, which I called “XXX Beauty Studio”. I rented this space.

I bought almost new furniture on ad sites, spending 7 thousand rubles on it. And so the office was ready to go. And so, I spent 12,000 rubles on rent and furniture. 8,000 rubles remained in the reserve.

I ordered a huge advertising poster for my studio. For its development, printing and installation on the wall of the building, which housed the hairdresser and my studio spent 7,000 rubles. I hung a mini-poster worth 200 rubles on the door of my studio.

Both posters contained information about the services provided, namely:

Manicure
Pedicure
eyelash extension
Nail extension
Gel nail polish
Wedding and evening hairstyles
Makeup

Thus, I kept within the amount that I planned to spend on the start.

Search for employees for the studio

The next task was to find the masters. I posted an ad with a job offer in my studio on a free schedule. There were a lot of calls. I spent about 3 days on the selection of suitable employees for me. For each service, there were 5 masters who were ready to come to the studio and provide services by agreement.

Why 5? Because at the time required by the client, at least 1 master had to be free. All these people worked either in other salons or in their offices and needed additional income.

Therefore, I was calm that we would be able to provide services at the time desired by the client. My task was to attract clients, plan the working hours of the office. We agreed with the craftsmen to work 50/50. I had to provide a place of work and a client, and they would work on their own material. Our prices are average for the city.

There was one last question. How much did I want to profit? In order for this business to be financially interesting for me, I had to earn at least 50 thousand rubles.

The first working day has begun

There was a stream of people going to the barbershop. The door of my studio was open and people involuntarily looked inside. There was a manicure table, an eyelash extension couch, a mirror, and a hair chair. And then the first potential client crossed the threshold of my studio. She was interested in manicures. I served as an administrator. She clarified when it would be convenient for her, what kind of manicure she would like. She also asked questions regarding the duration of the procedure, the experience of the master, and so on. Since I myself was a frequent visitor to salons and offices that provide such services, I easily answered all her questions. The client named the time that suited her to receive the service. We agreed on a price and she left. I immediately called the manicurist. At the appointed time, she must be at her main job. I called another master. This time suited her, and we agreed on her visit to the studio. And so the first service was rendered, the money was received and divided. The client left satisfied. The studio began to work on this principle.

Do you have any questions?

Perhaps the reader has a question. How to be sure that the master will do his job well. I may be wrong, but I think that from one 15-minute conversation it will be clear what this master is and what he can do. None of them let me down, and there was not a single dissatisfied client. First of all, I analyzed the professionalism of the master. The second requirement was a neat appearance. Thirdly, the master had to be easy to communicate with.

On average, I earned 500 rubles from each service. The average monthly salary was 60,000 rubles. Of these, I paid 5,000 rubles for the rent of the studio.

This went on for about 3 years until long-awaited pregnancy. I sold the furniture overnight and terminated the lease. The business was successful and sensible in terms of investment. There were no huge profits, but there were no huge entrepreneurial risks either. The amount earned monthly was very significant for my city.

In this article, I do not give any advice, since there can not be any identical city, its economic conditions, fashion, just as there cannot be identical entrepreneurs. The purpose of this article is only to describe my own experience. Perhaps at least something he can be useful.

ADVERTISING

Beauty salons are not a completely new niche in the market, but it has recently been gaining popularity at a great speed.

Today, such a business pays off faster because more people are willing to pay for beauty and health (compared to past decades). In order for the business to not only pay off, but also begin to make a profit, you need to choose the right niche, premises, staff, purchase equipment, and conduct a competent advertising campaign.

What are the types of beauty salons and which one to choose?

If you have begun to develop a business plan, while thinking about where to start, first develop a list of services that will be provided by your company. Beauty salons can specialize both in one service and combine several zones or even full-fledged rooms indoors. The number of services provided by one salon can vary from 1-2 to 10-15.

In a modern beauty salon, you can enter the following services:

Nail service (pedicure, manicure, extension, gel polish).
Hairdressing services.
body shaping procedures.
Diagnostics and consultations of a cosmetologist.
Aesthetic facial care (dermatological services, correction, lifting).
Massage room.
Solarium.
laser medicine.
Hydrotherapy.
SPA-services (wraps, paraffin therapy, use of scrubs, facial and body gommages, as well as other procedures).

Before opening a beauty salon, you need to decide what services it will provide and in what class it will work.

Beauty salons are also classified by class. There are actually only three main subspecies:

First: Economy class. Such salons offer a small list of services. Usually this is a hall in which 1-2 hairdressers work, while there is an additional manicure corner / office.

These establishments are located in sleeping areas or places with medium traffic because the rental price is lower there. The corporate design of the hall is usually absent, because in such salons the main thing is a basic neat repair and cleanliness.

Second: Business class. These salons offer big choice services: pedicure, facial and hair treatments, eyebrow correction, eyelash extensions and/or lamination. Such salons offer a more extensive service than the economy class, but there should still be no more than 5-6 services, since a medium-sized room is selected.

It is important to choose the right location, so business class lounges open in points near supermarkets, shops, big companies (not necessarily the city center or the "red" line). Rent is in the middle range. With proper planning and marketing research, of course, successful salons of this class manage to open in places with high traffic.

Third: VIP class. Such salons can be wide-profile, i.e. suggest full complex services (facial cleansing, lifting procedures, hair care, styling, hairstyles, makeup, high-class manicure services, beauty parlor, massage, solarium).

At the same time, in the niche of the elite class today there are many highly specialized salons that focus on one service in order to achieve the highest quality of service. Such establishments include barbershops, manicure / pedicure salons, eyebrow correction rooms, salons that provide permanent makeup services or provide only hairdressing services.

The premises are located in the most passable points of the city in order to make itself known to the masses from the first day of work. The level of service is always on top (customers are offered their own parking, water / coffee, magazines, several TVs). Important elements of elite class beauty salons - branded cosmetic products, careful selection of personnel, corporate design of halls in the same style. Much attention is paid to brand advertising.

The more services you choose for your business, the easier it will be to attract customers. Don't forget that broad specialization brings more responsibility and spending, since you need to find a large area, purchase expensive equipment, and also pay salaries to a large number of workers. In addition, a large number of specializations require obtaining appropriate permits.

Requirements for the premises

Increased requirements are imposed on beauty salons, so its area, layout, equipment and other parameters should be selected very carefully. A number of rules and regulations for such establishments are regulated at the legislative level, therefore, for each type of service provided in the salon, it is necessary to take into account the norms of SanPiN.

It is important to choose the area, taking into account the number of services that will be provided by the salon:

At least 5-7 square meters should be allocated for each hairdressing place, and at least 15-20 square meters should be allocated for the entire hall. m.
In any salon, it is desirable to arrange a waiting area. It can be either a corner with sofas for 3-5 m 2, or a separate room with TV.
In addition to working areas, it is important to allocate a separate room for the sterilization of instruments, a warehouse for storing inventory and consumables, equip a restroom and a locker room.

It will also be necessary to familiarize yourself with all the requirements of fire authorities, equip the room with high-quality ventilation, install a fire alarm, and develop an evacuation plan in case of fire.

Collection of necessary documents

To start working in the beauty industry, it is important to collect all the necessary permits and documents for the salon. In addition to registering as an individual entrepreneur or a limited liability organization, the salon needs to obtain many permits and licenses from state authorities.

To open a salon, you will need the following documents:

Permission to open from local authorities.
Conclusion on compliance with sanitary and epidemiological standards, which is issued by the SES.
Permits from the Ministry of Emergency Situations confirming that the premises comply with all fire safety standards.

In addition, all beauty salons that offer cosmetic services (massages, tattooing, peeling, etc.) must be licensed. Also, a license must be issued in the case of the purchase of certain types of medical equipment. For salons that offer only manicure and hairdressing services, of course, a license is not needed.

To obtain a license, you need to register the equipment with Roszdravnadzor, confirm the availability of medical licenses for employees, draw up an agreement for the maintenance of equipment, etc.

How to choose the right place for a beauty salon

Create all conditions for comfortable work of the master- the primary task of every businessman who wants to open this kind of institution, because it is important when dyeing hair, and when caring for a face or doing a manicure. In this regard, it is better not to consider an object with small windows or a semi-basement immediately.

It is important to choose the right location for the cabin, depending on its class. Small companies in residential areas can be popular with the versatility and quality of services, as well as the absence of nearby competitors.

Opening a salon near competitors working in similar niches is risky, but possible if you plan to work in different classesX . In other words, here you can bet on elite services and eminent masters, being close to inexpensive salons, or offer good quality at a price lower than their neighbors to get an impressive customer base.

Procurement of equipment and consumables

Depending on the specialization of the salon, the list necessary equipment will be very different, so it is worth choosing inventory and consumables strictly based on the list of services that will be provided.

For different niches in the field of beauty, you will need certain equipment:

For hairdresser you will need to purchase a water heater for water, several dryers, infrared devices for some types of dyeing, clippers, hair dryers, curling irons. You will also need cabinets with mirrors for each master, comfortable lifting chairs for clients and separate chairs with sinks.
manicure parlor takes up very little space, but requires careful organization of space and selection of equipment. It is important to purchase equipment for sterilizing nail files, tweezers, scissors, hardware manicure equipment, UV lamps, foot baths with massage nozzles (if the salon provides pedicure services).
Beauty parlor requires a large investment in equipment. The more services he provides, the more expensive it will be to open a salon. For it, you need to purchase UV and air sterilizers, equipment for ultrasonic cleaning of instruments, devices for RF-lifting and microcurrent therapy, equipment for non-injection mesotherapy, cosmetic machines, etc.

For any beauty salon, you will need to choose the right furniture and household appliances, buy towels, gloves, cosmetics. Some companies (in addition to services) also sell care products. For these purposes, it is necessary to purchase racks and shelves for demonstration, and in some cases, it is also necessary to have refrigerators for storing goods.

Recruitment

Personnel is another factor on a par with equipment, which in no case should be saved. At the beginning of the work of a beauty salon, it is important to select only masters with extensive experience. When hiring, conduct an interview to assess how accurate, responsible, patient a person is, because he will communicate with clients daily. It is important to look at the portfolio of his work.

For cosmetology services, you need to recruit only masters with the appropriate medical education. According to SanPiN, a nurse with an appropriate diploma should work with a cosmetologist.

How much does it cost to open a beauty salon from scratch?

An economy class beauty salon requires approximately about 1 million rubles . This is enough to open a salon for 1 hall, in which only hairdressing and manicure services will be sold. For elite class salons you will need from 10 million rubles and higher.

Approximately for furniture and equipment 200-400 thousand rubles. You also need to purchase towels, supplies and cosmetics. Here the amount actually depends on the specialization of the salon and the brand of cosmetics that you choose. You also need to pay for the rent of the premises, repairs (if it does not suit you or it does not exist).

We advertise the future business to attract the first customers

An experienced marketer can organize a competent advertising company. Despite the fact that the salon requires large investments, it is not worth saving on advertising, because the more effective it is, the faster about clients recognize you, respectively, the business will begin to generate income.

Flyers and business cards. Printing products are one of the better ways declare itself both in the city center and in a residential area. You can immediately place a list of services and prices on the flyer, as well as offer a discount to everyone who provides such a flyer.
Social media. Beautiful photos of nails, hairstyles, makeup, as well as informational posts on personal care, disinfecting tools and choosing cosmetics will help you immediately find fans. Work correctly with hashtags on Instagram, hold VKontakte contests, respond quickly to all questions and reviews.
Radio, TV, banners. Any advertisement that speaks loudly about your salon will be able to gain a positive reputation faster. Enough short clips or ads on local TV and radio. Banners on billboards can be placed not only in the area where the salon is located, but also at other points.

Risks and mistakes of beginners

The first difficulty faced by newcomers is the inability to find qualified personnel. Both hairdressers, stylists and manicurists, as well as cosmetologists with a medical education, strive to get into enterprises that have been on the market for a long time, because they have an extensive customer base, and their salary most often depends on this.

If you hire experienced craftsmen to work "at a percentage", be prepared that they will soon be lured by experienced salons, in which 10-20 people come a day. In order for qualified personnel to go to work for you, while remaining in the salon, at first it is worth offering a fixed rate, and not a percentage of each client.

Another significant aspect of the functioning of beauty salons is the well-being of people who live or work nearby. Any crisis (downsizing in an enterprise, closing a company or a shopping center where many people worked) will lead to an instant decrease in the number of customers per day.

Beginners when opening a beauty salon make several common mistakes, namely:

№1. Choose the most compact rooms to save. When choosing a room, it is necessary to take into account not only sanitary standards, but also comfort level which you will reach.

There should be room in the salon for aisles, shelving with cosmetics if you decide to sell them, sofas for the waiting room. There should also be a certain distance between the chairs of the masters, so that the masters and clients do not feel uncomfortable.

№2. They offer a very wide range of services. Many entrepreneurs want to create a one-stop beauty salon that has just about everything. This simplifies advertising and customer acquisition, and ensures high daily demand in the future.

But in order to open such a beauty salon with all permits and licenses, the purchase of all equipment and the hiring of qualified personnel, you will need tens of thousands of dollars.

№3. Expect a quick payback. The first months, beauty salons usually do not even go to zero. It takes time to promote the institution, to gain popularity among customers.

At this stage it is important do not skimp on advertising, run groups on social networks, offer discounts and hold promotions that will reduce the price of services compared to competitors, while attracting attention. A business plan should take into account the costs not only for opening a salon, but also its maintenance without income the first months. Many beginners do not take into account this fact. In this regard, after 2-3 months, there are no funds left to maintain the business.

Beauty salon franchise - to be or not?

A franchise is an easier way for a novice businessman to open his own beauty salon. You get a practically ready-made brand, as well as a corporate style that can be used in interior design and development of promotional products.

Thanks to franchising, you will get streamlined business processes, while you will be able to use well-thought-out marketing strategies, and it will be much easier for a salon to gain popularity because of a well-known brand.

Finally, it is worth noting that the beauty franchise leaves little room for experimentation and/or change. You must strictly follow the brand concept (the price level and the list of services provided are fixed), and it cannot be changed without agreement with the main office.

In addition, some franchises take funds not only for introducing a business to the market, but also a percentage of income. . Since a beauty salon pays off for a long time, such a decision is not always the best choice for a businessman.

Many successful businessmen started their business by opening a beauty salon. For a beginner, the option of providing hairdressing services will be acceptable for several reasons: reasonable investment, lack of licensing, constant need for services, as among female half population, as well as among men.

Create vivid image express your individuality through fashionable haircut aspired by many customers. A model haircut is always more expensive than a standard haircut, which ensures an increase in income. In order for your business to develop successfully, pay attention to the recommendations that will help you understand how to open a beauty salon from scratch.

Where to begin

Decide:

with a list of services;
with the intended clientele;
with pricing policy;
with the size of the room;
with the number of jobs;
with capital investment.

Types of beauty salons

It is important to know how each type of beauty salon is different.

Economy class hairdresser

The minimum list of services low prices. Visitors will be offered: men's and women's haircuts, hair coloring, styling, curling, manicure. Inexpensive equipment, simple decoration of the room, cheap cosmetics. Qualification of employees is average (there are exceptions to this rule).

This type of hairdressing salon is located in a residential building or mall has a flexible work schedule. Suitable for people with a low income or for those who prefer a haircut without frills.

Mid-level salon

The professionalism of the masters and the cost of their services are much higher than in an ordinary hairdressing salon. Works beautician performing various cosmetic procedures. High-quality equipment and professional cosmetics are used. The room has individual style. Clientele - ladies who want to look fashionable, wealthy "middle class", people who are supposed to look good according to their rank, but their salary level does not yet allow visiting VIP-class establishments, young people who want to have a trendy haircut. The establishment is located in the business center of the city.

Luxury salon-studio

Business, prestige. Such names reflect the essence of the institution for wealthy customers. Designer decoration of the premises, elite equipment, cosmetics of famous brands, an extended list of services. Highly qualified specialists, winners of hairdressing competitions or talented young people who have completed an internship in the best studios abroad. Unique techniques are used. The visitor can pick up and purchase hair care products in the salon. Any whim of a wealthy client must be taken into account. Professional services are expensive.

You can open an elite beauty salon in expensive hotels, popular spa centers, in the city center or in a bohemian area where clients will come to their master for exclusive services. Premium-class establishments often provide beauty services and spa treatments. Take an interest in the necessary licenses and requirements for personnel to provide a service of this level.

Without a detailed consideration of this item, it is impossible to properly organize the work of a beauty salon. You can not "give up" on an insignificant, in your opinion, detail. Saving on the quality of services or negligence when choosing a master can be costly in the future.

The beauty industry is a delicate thing. Miscalculations are not allowed. A client who has had a bad haircut in your salon or had a poor-quality manicure will not return to you again. Another danger: he will spread negative information about you among a large number their relatives, friends and colleagues. Anti-advertising works no worse than a sophisticated marketing technique. Think!

First steps

Conduct market research:

find out if there are other beauty salons in the selected area, their price level, the list of services, the design of the premises, the quality of the work of the masters;
designate a circle of potential customers, according to their level of income. Open a business-class establishment in the center or a wealthy area. In a residential area or on the outskirts, an inexpensive hairdressing salon will successfully operate;
the place must be passable so that the flow of visitors is sufficient. Good option: railway station, airport, hotel, hypermarket. Express manicure and braiding is a popular service in such places.

Permissions to get started

What is needed to open a beauty salon, taking into account the norms of the law, in order to exclude claims in the future from the regulatory authorities? Properly executed documentation and all permits for this type of activity, taking into account the list of services that are provided in your beauty salon. Most entrepreneurs to open a barbershop, but you can.

For household services that are provided in a hairdresser or beauty salon, a taxation system in the form is suitable. If medical (cosmetic) procedures are carried out in your institution, taxes are paid according to or.

chair for the client;
large mirror on the wall;
bedside table and shelf for tools;
running water electric heater or storage type water heater (boiler);
sink and dryer combined with an armchair.

Note: in inexpensive hairdressing salons equipped in apartments removed from the housing stock, hair washing is often carried out in an equipped bathroom, and the dryer is replaced with a stationary hair dryer. The principle of operation of these devices has changed little since Soviet times. Added a modern design and many modes. This equipment is located in the corner or along the walls. The minimum quantity is 2 units.

For a manicure you need:

special table;
comfortable chairs for the master and the client;
hand baths;
necessary tools and consumables (scissors, nail files, napkins, nail polish, in assortment, napkins, hand massage cream);
autoclave for disinfection of instruments;
ultraviolet lamp for drying nails.

To provide cosmetic services you will need:

special cosmetic chair;
mirror with light and a shelf for storing care products;
special devices for carrying out procedures;
refrigerator for storing cosmetics;
tool cabinet;
sink with cold and hot water;
basket for napkins and linen.

Staff

Good staff is half the battle. This commandment should be remembered by all novice businessmen. To successfully open a new beauty salon, you should patiently look for good craftsmen. In a small barbershop, 1 female master and 1 male master can work. As your business expands and the flow of regular customers increases, there should be at least two female masters. Include an administrator and a cleaning lady in the staff.

The ideal option is when the owner of a beauty salon is a stylist, a hairdresser who knows all the subtleties. He can determine in half an hour how skillful the hands of the master who came for the interview are. A couple of tasks - and everything is clear.

Don't skimp on your paycheck. Be sure to set the percentage of remuneration that the employee will receive. Many talented hairdressers and stylists leave and open their own business, not only for self-realization, but also because the owner of the salon refused to pay them a salary worthy of their level of professionalism. Remember that along with the master, his clients will also leave.

Be sure to add manicure services. At first, a simple coating of nails with varnish is enough. Offer a decent salary. From each client, the manicurist must have a certain percentage. "Naked bet" demotivates and kills the desire to increase the level of knowledge and skills.

Each hairdresser must complete a hairdressing course (at least) and have a diploma. If your institution provides cosmetic and image services, you will need the qualification of "beautician" or "esthetician".

The provision of cosmetic services is regulated much more strictly. For the provision of certain types of services, qualified medical staff with a specialization in nursing cosmetology is required. Some procedures can only be performed by a dermatologist with a specialization in therapeutic cosmetology.

The list of services is listed in the order of the Ministry of Social Development No. 323. Please read this document carefully. For violation of the requirements, the owner of the salon faces serious fines and sanctions. If the client is harmed as a result of poor quality of the procedure, the responsibility will be serious. At the first request of the client or regulatory authorities, you are required to provide certificates and licenses for performing cosmetic procedures.

Financial side

Is it profitable to open a beauty salon? Certainly! If you prepare well, test the soil and figure out how to interest customers, you will recoup the costs quickly enough. A good flow of customers will ensure high and stable profits.

Costs for opening an economy class hairdressing salon:

Repair of the premises - at least 100 thousand rubles;
Purchase of equipment. Needed: cabinets, hair dryers, racks, chairs, clippers, scissors, combs, mirrors, sinks - up to 200 thousand rubles;
Consumables (compositions for perm, styling products, curlers, hair dyes and tinting compounds, napkins, towels, shampoos, balms) with a margin of 2 months - at least 100 thousand rubles;
Advertising events, business cards and flyers - 30 thousand rubles;
Staff salaries are monthly based on revenue. On average, 40–50 thousand rubles;
Tax administration, services of an incoming accountant - up to 10-12 thousand rubles. monthly.

Total: up to 500 thousand rubles.

If you need to withdraw the premises from the housing stock and buy it out, the costs will increase several times. How much does it cost to open your own beauty salon, taking into account such expenses? Capital investments will amount to 2.5 million rubles.

How quickly will the costs pay off? The cost of a women's haircut in an inexpensive hairdresser's is 100-250 rubles, and for a man's - from 80 to 150 rubles. The price depends on the locality. In addition to haircuts, masters perform styling, perms, and dyeing. These types of services, in addition to a haircut or separately, cost an order of magnitude higher than a simple haircut (from 400 rubles). The popular barbershop is visited by at least 20 clients per day. On the day, revenue can be from 3 to 8 thousand rubles. It comes out from 90 thousand rubles per month. The upper limit is not limited. With a minimum level of profit, your investment will pay off within 2 years. If the number of customers per day will grow and your establishment will have the services of a manicurist, it’s really possible to “recapture” your money in a year.

For expensive beauty salons, the situation is similar to economy class hairdressing salons. The payback period is about the same. Investments in an elite beauty studio will be 2-3 times higher, prices, respectively, too. Women's haircut from a famous stylist will cost 750-1000 rubles. and above instead of 100-250 rubles. in an inexpensive hairdressing salon. Plus painting, styling, coloring, creating an image, selling elite hair care products. The conclusion suggests itself.

a good master can work in a cheap barbershop. Working conditions, of course, he will have, unimportant. But the quality of the haircut often does not suffer from this. If visitors understand that you have a master - "golden hands" who, for a moderate fee, will create a miracle with their hair, they will contact your hairdresser. Money will flow like a river. Do not forget to share with a professional, otherwise he will be poached by competitors. If possible, ennoble the premises, buy more expensive equipment so that the master has the opportunity to work in normal conditions. The return will be even higher;
to attract customers, look for a talented master, you can young, who will perform different kinds nail art: painting, nail extension, gel polish, aquarium, etc. These services are always in demand;
many girls and women strive to carefully care for their nails and spare no expense. There will always be a stable income if clients appreciate your manicure master;
offer visitors a selection of fashion magazines so they can choose their favorite haircut. Based on the photo, the master will give advice on whether the selected option is suitable. specific person. The result will be more predictable;
eyelash extensions - a popular service;
provide discounts to regular customers;
the design of the room, the signboard often speaks of the taste of the owner, remember this;
do not forget about the male half. Men's haircuts take a shorter period of time. The master will be able to serve more customers. Consumables are practically not required. The cost is lower.
Consider opening a beauty salon for animals. Pick up a room in an area where wealthy people live. Clients will definitely show up.

A hairdresser or beauty salon offers clients services that are impossible to do without. Even with a minimum income, men and women will spend money on an inexpensive haircut. Consider all the nuances and recommendations, and your establishment will be the most popular in the city.

Women will always use the services of hairdressers, manicures and pedicures. This means that clients will not be transferred to beauty salons. We will study what is needed to open a beauty salon: from a package of documents to promotion.

The first thing to do is to decide whether you will open a beauty salon from scratch, buy a ready-made business or a franchise.

How to open a beauty salon from scratch

When opening a beauty salon from scratch, you have more freedom: you completely control the process and create the right working environment, hire the people you need, spend a lot of effort and money. At the same time, you need to be ready to take responsibility for your own mistakes. And no one guarantees you success.

At first define a class future salon - economy, business or premium. They differ in the range of services provided, prices and qualifications of the masters. Also of great importance are the interior, service and location.

Then register as legal entity - individual entrepreneur(IP) or limited liability companies (LLC). The key differences between these individuals are:

IP- it is convenient to work with cash, but it is impossible to obtain a medical license; in case of problems, you will have to answer with your personal property
OOO- all cash must be handed over to the bank, you need a bank account, tax registration, registration of all transactions only through law firms, if there are problems, you will have to answer with the authorized capital and property registered to the organization.

Thereafter find suitable room- it can become a decisive factor in the profitability of a beauty salon. For example, it is more logical to open an economy-class beauty salon in a residential area or a shopping center. It is more logical to place business and premium classes in the city center, hotel complex or business center.

Sign contracts with utility providers: Vodokanal, Electricity and others.

Get necessary for work licenses in Roszdravnadzor.

Renovate the premises(for redevelopment, you must obtain permission from the Bureau of Technical Inventory - BTI).

Install fire and security signaling.

Get Permits from supervisory authorities - Rospotrebnadzor, Gospozhnadzor, as well as from local authorities.

Buy cash registers, equipment and consumables.

Print printed products- booklets, price lists, business cards.

Hire staff.

Buying a Beauty Salon Franchise

With a franchise, everything is different: you buy the right to open a beauty salon under the patronage of a well-known brand, gaining access to its technologies and business processes and working according to its rules. Your success is in the franchiser's interest, so you will receive training and comprehensive support.

Advantages of opening a beauty salon franchise:

Speed. Thanks to the help of the franchisor, you learn dozens of times faster what you would have to master on your own for years.
Staff. Evaluating the qualifications of an employee with the help of a franchisor is easier.
Clients. Famous brand immediately inspires confidence - there is no need for large-scale promotion of the business.
Equipment and raw materials. The franchise seller provides you with everything you need.
Permanent support. After the purchase, the franchisor continues to provide

Beauty salon as a ready-made business

A ready-made beauty salon is an established system for providing services. You do not invest in its arrangement, but immediately use the result of someone else's work. With proper execution of the transaction, you can negotiate with the previous owner for help and support at first.

Buying a ready-made business, you immediately get:

room
equipment
licenses and permits
client base
supplier contacts
staff

As a result you save time and money.

List of OKVED codes for opening a beauty salon from scratch

96.02.1 Provision of hairdressing services
96.02.2 Provision of beauty services by hairdressers and beauty salons
96.09 Provision of other personal services n.e.c.
47.75 Retail sale of cosmetics and personal care products in specialized stores
47.74 Retail sale of articles used for medical purposes, orthopedic articles in specialized stores
47.71 Retail sale of clothing in specialized stores
96.04 Sports and recreation activities, grouping includes the use of baths, saunas, solariums
46.45 Wholesale of perfumes and cosmetics
46.45.1 Wholesale of perfumes and cosmetics, except soap

Requirements for a beauty salon

The norms are established by San PiN 2.1.2631-10. The most important are:

beauty saloon can't open in basement, but possible in former residential apartments after their transfer to non-residential fund
the area of the main hall cannot be less than 14 m2, and other rooms - less than 7 m2
the room should have a hall, a shower, a toilet, a dressing room, a warehouse, a disposal room, a reception
plumbing and plumbing required
the use of paper wallpaper is prohibited for interior walls
separate entrance
illumination of workplaces should be at least 40 lux
ventilation should not be combined with the ventilation of residential apartments and public premises

List of documents for opening a beauty salon from scratch

If your salon will not provide medical services, then the basic package of documents will include:

registration as an individual entrepreneur
purchase or lease agreement
certificate of registration with the tax authority (TIN)
charter
registering a cash register with the tax office
Rospotrebnadzor permission
permission of the State Fire Supervision
contracts with utility providers - Vodokanal, Elektroset, HOA
permission from local authorities
book of complaints and suggestions
consumer's corner

If you decide to provide medical services, then the list of documents should also include:

registration as an LLC
medical license application
the manager's presence higher education and at least 5 years of work experience in the licensed activity
warranty certificates and documents for medical equipment and equipment
a contract for the maintenance of medical equipment with a licensed company
documents confirming the professional qualifications of the staff medical records of employees
program production control
orders for sanitary measures
sanitary permit documentation (permit for the type of activity from Rospotrebnadzor, an agreement for the provision of services for the removal of solid waste, a journal-schedule for general cleaning, an order for a sanitary day, etc.)

It is also worth taking care of printing: many suppliers refuse to cooperate without it. You also need to get the opinion of the BTI expert on the possibility of redevelopment of the premises, if you are preparing for such manipulations. When planning a parking space, it is necessary to agree with the traffic police, and in order for customers to have the opportunity to pay for services with a bank card, they will have to open a current account.

Requirements for equipment and materials of a beauty salon

The norms are prescribed in the same San PiN 2.1.2631-10. The main thing:

tools, apparatus and consumables must have passports, certificates and certificates
technical equipment must be under warranty service
it is allowed to use only devices approved by the Ministry of Health of the Russian Federation
linen, including towels, should be in three sets

How much money do you need to open your own beauty salon

To open a good beauty salon, you will need at least 1,500,000 rubles, entrepreneurs assure. This amount will include the cost of:

rent of premises
public Utilities
repair
equipment
expendable materials
cash register
furniture
obtaining a medical license - if necessary
payment of state duty for registration of a legal entity
advertising campaign
signboard
creation of a website and a group in a social network

The most expensive on our list - rental and renovation of premises. So, if you focus on a beauty salon with an area of 100 m2, then the average rental rate will be 110,000 rubles, and utilities - 10,000 rubles. Usually, landlords immediately demand payment for the first and last month of rent, that is, 220,000 rubles. Development of interior design and repair - about 400,000 more rubles. Total - 630’000 rubles.

In second place - purchase of equipment, furniture and consumables. For the equipment of 4 hairdressing places and 2 sinks, as well as the purchase of a dryer, you will need at least 100,000 rubles. The purchase of a manicure table, a manicure lamp and a pedicure chair is about 30,000 rubles more. Purchase of a solarium - 400’000 rubles. Phototherapy, lifting and scrubber for a beauty parlor - about 40,000 rubles. Professional device for photoepilation - 40,000 rubles, waxing kit - 3,000 rubles. Consumables for a month - 100,000 rubles.

In addition, you will need cash register equipment. For example, a fiscal registrar that connects to a computer costs about 25,000 rubles.

The salon also needs: a reception desk - at least 7,000 rubles, a sofa for the waiting area - 8,000 rubles.

In total, we will receive 753,000 rubles - at least that much money will have to be spent on furniture, equipment and supplies when opening a beauty salon from scratch.

How to name your beauty salon

The next step in starting a business is choosing a name. This is a very crucial moment, because a sonorous name is part of the success of your salon. You need to remember three things:

brevity is the soul of wit
unpronounceability and vulgarity are your enemies
simplicity and clarity is the best solution

Agree, remembering the beauty salon "Svetlana" or "Charm", or even some Saschere-Belvedere, is difficult, but "SPA de Luxe" smells like a basement on the outskirts. Even worse - Russian word, written in Latin, and vice versa: the names Malina or "Barbershop" sound very provincial and inappropriate. The name should give an understanding of what services the institution provides, as well as be simple, memorable and easy to pronounce. We give examples good names beauty salons (list):

"Beauty salon on Mendeleev street"
"Beauty Studio Alena Medovikova"
"Marafet"
"Beautiful people"
"Dressing room"
"Beauty Academy", "Beauty Gallery"
"Your style"
"Visage"
"Before and after"
"Mirror"
"Golden Scissors"
"Beauty and Style Workshop"
"Transformation"
"Bureau of Beautiful Services"
"Economy class beauty salon".

Agree, “Image Studio of Artem Balbesenko” sounds more solid than the next “ Sweet life”, “Chocolate” or “Elite Beauty”, and definitely will not be lost against the background of competitors.

How to promote a beauty salon

The formalities are completed, the salon is created and ready to go. The point is small - to attract customers. How to run an effective advertising campaign?

At first you should be noticed. Install a bright sign and banner on a passable street - this is how people living nearby will know about the opening of a beauty salon.

Then type leaflets(At least 3,000 units are considered effective) and hire promoters to hand them out at busy intersections and large shopping malls.

Start a group on a social network and tell users about yourself. Download high quality photos of your salon, tell us about your masters and the services they provide. Agree with the leaders of popular urban communities on cooperation - let them help you with the group's PR for money or through barter.

When a group has a certain number of users, arrange an action. Offer members a discount or other reward for doing something. The easiest option is to ask for a repost and draw a gift by random selection. You can also arrange a quiz and give a gift to the subscriber who will be the first to correctly answer the question.

Make your business quality site, which will become the face of your project. Publish on it a complete list of your services with prices, scans of documents confirming the qualifications of the masters, work schedule and phone numbers for communication, photos of the interior. Subsequently, the site can become the main way to attract new customers, if it is properly optimized and contextual advertising is set up.

With the advent of the first visitors do not stop advertising campaign and keep reminding yourself. Organize new promotions(bring a friend - get a discount, only today face cleaning at a shock price, the first 10 clients get an acid mask as a gift - you can offer anything), develop a loyalty program and give gifts to your loyal customers, congratulate you on holidays, offer special conditions. Build connections with colleagues. Organize in your salon profile events- competitions, conferences, seminars, master classes. Strive to be better, more professional, more noticeable. Then the word of mouth effect will work, and customers will come by themselves.

How to open a successful beauty salon

When opening a beauty salon, you need to clearly understand what you want: to build a new business from scratch, start managing a ready-made company right away, or become part of a franchise. Each of these options will require different efforts and resources.

If your goal is create a unique product, be prepared for a big waste of money, effort and time. Obtaining all the necessary permits can take months, and the purchase of equipment will require substantial capital. Investments will pay off only with a large-scale advertising campaign and competent management.

Want to get everything at once- place a buy bid ready business. The current beauty salon has everything you need to work. After the purchase, you will begin to manage. The payback period will depend entirely on your work.

For stable income with minimum effort eligible franchise. You buy from the franchisor the rights to use his trademark, developments and technologies, and he does everything to make you successful.